Clinet

Clinet

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Macro of red wine flowing out of stainless steel container

With devotion comes desire.

Scope

Creative direction, Artistic direction, Storytelling, Content creation, Website

Context

Clinet’s ambition is far greater than its modest buildings and 11-hectare vineyard on the Pomerol plateau would suggest. Since its acquisition in 1999, Ronan Laborde has worked hard to reinforce the identity of Clinet’s wines, whose hedonistic qualities are now famous the world over. As a small, family-run estate, Clinet is able to focus on every tiny detail - an approach that has allowed them to make what wine critics judge to be a considerable increase in quality over the past 15 years.

“Clinet is a wine of pleasure and of sharing – it reminds us of who we really are.”

Ronan Laborde
Macro of red wine grape skins removed from press

Project

We accompanied Clinet on an introspective journey, translating their powerful and intensely concentrated vision into the brand’s identity, tone of voice and storytelling.

Used red wine pumping over filter covered in grape skinsMacro of red wine grape skins inside pumping over filter

The film

Backstage

On horseback through sunset.

Horse riding along beach at sunset with sunlight shining through the rider's face

A story of sensations.

Website

Mockup desktop
Mockup mobile

Every little detail makes all the difference.

Photography

Silhouette of Pomerol church tower at sunriseClose up of hand using knotting tool to attach vine with cordClose up of roll of cord lying on the groundClose up of pot of red paint and stirrer in print shopCorner of Château Clinet winery building from outside showing slit windowsLandscape of harvester walking through vines in front of Pomerol churchView from above into stainless steel wine vat being emptied with spadePortrait of two vineyard workers smiling in winter vines

A family touch to every vintage.

Primeurs film

Every single grape counts.

Close up of hands holding a red wine grape between fingers at a sorting table
Close up of woman's hands rolling bottle of Chateau Clinet in tissue paper

Team