Château Fieuzal

When Nature Valley invented the muesli bar in 1975, it did something revolutionary – it allowed people to put their breakfast in their pocket, and get out of the house and into nature.

Today, as we spend more time inside, on phones and away from each other, the world needs a brand to stand-up for getting up, getting out and embracing the best of nature. The film is a global campaign that brings Nature Valley’s brand purpose to life – and allows us to build brand fame over the long-term.

When Nature Valley invented the muesli bar in 1975, it did something revolutionary – it allowed people to put their breakfast in their pocket, and get out of the house and into nature.