Château Fieuzal
Tradition meets modernity in a big way.
Scope
Film production, Creative direction, Content creation, Artistic direction, Website

Context
When Nature Valley invented the muesli bar in 1975, it did something revolutionary – it allowed people to put their breakfast in their pocket, and get out of the house and into nature.
Today, as we spend more time inside, on phones and away from each other, the world needs a brand to stand-up for getting up, getting out and embracing the best of nature. The film is a global campaign that brings Nature Valley’s brand purpose to life – and allows us to build brand fame over the long-term.
“Is the only thing we can feel if it’s not produced. Ahead of that will be the subject of.”

Project
When Nature Valley invented the muesli bar in 1975, it did something revolutionary – it allowed people to put their breakfast in their pocket, and get out of the house and into nature.


Tradition meets modernity in a big way.
Art Direction
Art Direction
Tradition meets modernity in a big way.

Art Direction
Tradition meets modernity in a big way.




Tradition meets modernity in a big way.
Art Direction




Tradition meets modernity in a big way.
Art Direction

Team
- Film direction: Taylor Yandell
- Photography: Elodie Daguin
- DOP: Théo Reynal
- Edit: Julien Seignol
- Colouring: William Ferré