Your Martell, your way.
Art direction, Photography
Instead of telling people how they should drink Martell, a drinks strategy conceived by Impero agency puts power in the hands of consumers, proclaiming that there is no wrong way to enjoy Martell. And with an impressively complex product and diverse range, it appeals to a wide range of people and occasions.
To launch the concept ‘Your Martell, Your Way’, we showed Martell naturally fitting into the lives of brand ambassadors as we shared their individual rituals alongside their personal stories.
Amaury Guyot of the Sherry Butt bar.
Martell Blue Swift
Juliette Larrouy of Le Syndicat.