Haut-Bailly

Haut-Bailly

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Château Haut-Bailly's new winery entrance at sunrise

Where goodness is the key to greatness.

Scope

Storytelling, Digital advertising campaign

Drone aerial view of Château Haut-Bailly and new winery

Context

At Haut-Bailly, everything is done to maintain balance and continuity. The place, the people and the wines all exude positive energy and a sense of harmony.

Recognised for their ongoing contributions to scientific, artistic and cultural endeavours, Haut-Bailly’s latest architectural project mirrors the power of the wines to establish a long-lasting connection with the terroir. Visitors are welcomed on a sensory journey that bonds them with Haut-Bailly though a memory created between them.

“Haut-Bailly has a soul, an elegance, a subtlety that it has had for generations.”

Bob Wilmers
Vehicle entrance to Haut-Bailly's winery

Project

In partnership with Haut-Bailly, we created an interactive digital campaign at the intersection between journalism and advertising, to encourage new audiences to experience the future of winemaking.

Haut-Bailly cuvon set on top of walkway in vat room seen from below

The future of winemaking at your fingertips.

Interactive experience

Mockup desktop
Mockup mobile

Campaign teaser

Social media

Mockup mobile

Partner content campaign with The financial times.

Editorial

Mockup desktop

Every vintage a masterpiece

Print Advertising

Haut-Bailly print advertising visual every vintage a masterpiece bottle in contemporary art museum

Living in natural harmony.

Photography

Sunlight lens flare through small flowersLeaves and vegetation growing upwardsVery old vine surrounded by small flowersDreamy light through grassland in meadowPurple flowers against blue sky backgroundWild meadow blowing in the wind

Every person that tastes Haut-Bailly becomes part of its terroir.

Tasting room at Château Haut-Bailly with bottle and two red wine glasses sitting on table

Team