Fieuzal

Fieuzal

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Woman in vines unravelling cord in springtime

Cultivating the future.

Scope

Creative direction, Artistic direction, Storytelling, Content creation, Website

Context

Winemaker Stephen Carrier arrived at Fieuzal in 2007, bringing a wave of freshness and individuality to the estate, inspired by time spent in Napa and Australia. His vision is that Fieuzal is a place that sustains growth in every sense and as a winemaker the same attention should be taken to nurture the people as to nurture the vines. The best things take time to build, and Fieuzal’s circle of friends grows slowly but loyally. It does not seek to appeal to everybody – people do not visit Fieuzal but come because they feel drawn to the place.

“We're not focused on making more and more, but making better and better.”

Stephen Carrier
Morning spring light through trees next to vineyard

Project

Our challenge was to describe the evolution of the place and its people through a personal perspective, balancing Fieuzal’s unique dynamism with its warm, down-to-earth sincerity.

Two vineyard workers with wheelbarrow and fork and spade amongst new vinesVineyard worker hammering in wooden stake for a new vine plant

The film

Backstage

Cameras rolling, rain or shine.

View from behind as man uses boom microphone to record harvest sounds
Man looking through video monitor at two men putting on beekeeping overallsCameraman sat on tractor with Arri Alexa mini filming wine harvest
close up of video monitor showing oak vats inside Fieuzal's winery

A website that evolves through the seasons.

Website

Mockup desktop

Vintage-specific wine information

Mockup tablet

Growth of man with nature.

Photography

Harvester dragging basket of grapes across ground through vinesLandscape of Chateau de Fieuzal entrance and courtyardView through bushes onto chicken hutch in morning lightGirl smiling as she smells freshly picked basil leafClose up of wine grapes on vines at optimum maturityClose up of hands rolling bottle of wine in tissue paperAssortment of different wine vats and amphoras for testing ageing techniquesClose up of hand using tool to remove honey from beehive

Consistency across all media

Art direction

Mockup mobile
Screenshot of Chateau de Fieuzal's instagram feed

A project that continues to grow.

Elodie Daguin wearing overalls photographing beehive worker

Team